A Smart idea

At the moment I am working on 2 briefs, as well as making slow progress through ycn and D&AD competition stuff. Tomorrow is the Smart car and Ghd crits, I can see it being a loooong day, though crit days usually are! Can't complain though, as they are useful for getting feedback and bouncing ideas off one another.

For the Smart car ad, I thought the cars look like little toy cars and with that I'm going with the strategy: It's good for kids; well it will in the future because of the benefit the Smart car has on the environment, with its low emissions. Here's an influence to my ideas...

As for the Ghd brief, it's been a difficult brief for many reasons, such as no one knows what the straighteners we are advertising looks like. They are new, and yet to come out, Black and white gloss straighteners. After weeks of torture trying to come up with an idea that seems to actually say something and appeal to the Ghd buyer audience, I have come up with the strategy: naughty little secret. Can't wait for the crit to be over, but first there's a few hours playing on Photoshop to be done!