I have always thought most car ads are quite boring: Flashy, arty camera shots of the angles of a car to make it look sexy and appealing for those young, hip things. the ones that are set in locations people can only dream of getting to for a drive that are quite Top Gear-esque.
Every once in a while one comes along that makes people sit up and think 'Wow' like the dancing Citroen. I think the new Seat Ibiza ad is fab. A different take on the whole 'look at this car, isn't it great, you know you want it kind of ad'. I love the quirkiness of it and the way it grabs your attention. After all you need a bit of madness in you to create something amazing. Van Gogh was very talented and he cut off his ear after all!
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